How Does the 777 Website Make the Casino Rating?

A Bit of Math

As we mentioned before, a team of specialists in the gambling industry works on the rating. Their portfolios are posted on the site, and you can get acquainted with them whenever you want.

The experts assess each establishment in 8 categories:

• Player safety.
• Reviews about the casino.
• Features and prospects.
• Range of products.
• Payments.
• Bonuses and loyalty programs.
• Support team operation.
• Limits and self-exclusion.

Each category, in turn, includes 5 parameters that are discussed below in detail.

First, each parameter is rated on a scale of 0 to 20, where 0 is bad and 20 is excellent. The findings ​​are then summed up and multiplied by the adjustment factor (from 0 to 0.4), which shows the degree of the parameter harm. The higher the coefficient is, the more this parameter harms the casino reputation. For example, a high level of security and fast payouts will most likely come with a zero coefficient, but the absence of a license will receive a definite 0.4.

Then, it is calculated by the formula:

О = (х – x*k)*0.1,

where

x is the sum of points of all the parameters in the category. The maximum is 100.

k is the arithmetic mean of the adjustment factors:

• Significant harm – 0.4
• Great harm – 0.3
• Average harm – 0.2
• Minor harm – 0.1
• No harm – 0

O is the total score for the category.

For example, we estimated the parameters in one of the categories as: parameter 1 — 20, parameter 2 — 20, parameter 3 — 10, parameter 4 — 0, parameter 5 — 20; 70 points in total. Then, the “harmfulness” was assessed: parameter 1 — 0.2, parameter 2 — 0.2, parameter 3 — 0.3, parameter 4 — 0, parameter 5 — 0.1, with the arithmetic mean being 0.16. Then, we multiplied 70 by 0.16 and subtracted the resulting figure from the total number of points (70-11 = 59). On a ten-point scale, the category rating is 5.9 points.

The total score for a casino is made by the formula:

(О+Оn)/n,

where n is the number of points by category.

As you can see, the calculation is quite simple. However, it is preceded by a thorough and in-depth analysis of all categories. And now, we will tell you exactly what parameters we use to evaluate each category.

1. Player safety: due diligence for casino

Security is the first and most important criterion for evaluating an institution. Thus, we check all the technical and legal information about the casino:

• Availability of an e-gaming license.
• Availability of a PCI DSS certification.
• Who handles payment processing — a third-party or an in-house merchant.
• Terms of chargebacks / reverse charge.
• The level of legal security (the Certificate of Good Standing, transparency of the offer, etc.)

The UK Gambling Commission does not allow casinos to operate if they do not comply with safe gaming standards. If the casino works illegally, most likely, it uses fraudulent schemes. The chances of winning in this institution are close to zero. Moreover, there is no guarantee that players’ personal information, including payment data, will not fall into the hands of third parties.

We encourage our portal’s visitors to play in trusted casinos only, and these are exactly what we select for our rating.

2. Reviews About Casinos: All That Glitters Is Not Gold, and Vice Versa

When we need to make a purchase or choose a restaurant, we read reviews on Google or thematic sites. This helps to form a preliminary opinion before getting acquainted with a product or service. Let’s see why this doesn’t work for online casinos.

There are usually two reasons. The first one is custom-made reviews. Fraudulent casinos use them to boost their ratings or spoil the ratings of their competitors. This results in hundreds of comments that create the illusion of a good or bad establishment.

The second reason is the human factor. Suppose a gambler decides to play for high stakes. Unfortunately, he failed to stop in time. The person is upset, resentful, and starts writing negative reviews, blaming the casino for his/her loss.

Our experts check reviews carefully, mystery shopping included. Thus, the following can be discovered:

• Whether or not there are custom-made reviews;
• Whether the review corresponds to reality;
• Whether the review is posted on a reliable source;
• How many times it was posted on different websites;
• The response caused by the review.

You may think that reviews are by no means the most important category in terms of a casino’s rating. However, negative user reviews can significantly harm the institution; that’s why we pay close attention to them.

3. Features and Possibilities of the Casino: Convenience Comes First

The casino should be alluring and ensure the maximum comfort of its players. We consider not only the website, its functionality, structure, usability, and user-friendliness, but also the accessibility of the content from different devices. In particular, the analysis is based on Core Web Vitals data, which takes into account:

• LCP – the time of loading the main content on the page;
• FID – the time required for the user to start interacting with the page;
• CLS – unexpected shifts in the page layout.

As a result, we evaluate:

• The interface and design.
• Availability of a browser version of the site adapted to mobile screens and/or separate apps for Android, IOS;
• The speed of the versions’ performance.
• The frequency of lags and failures.
• Availability of a demo version to try out casino offers without registration and deposit.

We do our best so that a player enjoys the interaction with the institution.

4. Range of Products: The More Is Offered, the Better It Gets

Registering at a casino with convenient functionality and fair payouts is not enough. It’s important to find suitable options to play. Unfortunately, some sites offer limited collections with little regard to players’ preferences.

We want to save our users the trouble of searching where to play their favorite slot, baccarat, or the desired type of live roulette. That’s why we evaluate not only the number and types of games but their quality as well. We consider:

• Popularity rating in the UK,
• RTP,
• When the game was last updated,
• The possibility to play with a live dealer,
• Which (and how many) providers are available.

The more the providers, the better the casino; the games from top providers, such as Microgaming, Playtech, and NetEnt, are rated higher than others.

5. Payments: An Easy Deposit Guarantees an Easy Payout

The convenience of winnings withdrawals causes as much concern as security. It’s obvious that players are especially interested in fast payouts. You want to see the money in your account as quickly as possible once you win. In this regard, we prioritize the establishments that use the most common payment services with a minimum processing time (bank cards, Skrill, Neteller, etc.).

Additionally, we take into account:

• The number of available payment methods;
• The speed of processing the application by the casino;
• A wagering period;
• A minimum / maximum payout.

We give preference to establishments with the most transparent payment policy — the same accounts for payouts and deposits, and the actual withdrawal time does not exceed the one specified in the rules.

6. Bonuses and Loyalty Programs: Play Risk-Free With Casino Money

Making the first bets is always a little scary, especially if a person is just getting to know the world of online gambling. It is much easier to play with bonus money or take advantage of free spins first. It helps to relax, get acquainted with interesting games, and enjoy gambling. Therefore, the following things matter:

• No deposit and deposit bonuses;
• The size of the wager;
• Free spins, birthday gifts, and other incentives;
• Tournaments and jackpots;
• A loyalty program or VIP status.

The richer the offer and the more loyal the bonus policy are, the higher we rate this institution.

7. Support Service: 24/7 Assistance

For the comfort of users, it is important how effectively the support team works. It makes no sense to deal with a site that solves issues for weeks. Therefore, when assessing the performance of technical support, we rely on the following criteria:

• Ways of communication: an online chat, phone, email;
• Working hours and days;
• A speed ​​of response;
• Efficiency in processing questions/complaints;
• Availability of information on the site.

The customer should not be distracted from the game by long and tedious waiting for the support’s reaction. Any issue should be resolved as quickly as possible, whether it is account verification, processing a withdrawal application, or considering a complaint. And it is even better if everything is organized in a way so that the client does not have to ask for help at all. The software works without errors and failures. Access to the site is possible around the clock without the casino freezing. And finally, the site provides an accessible FAQ h3section and other useful information.

8. Limits and Self-Exclusion

These days, limits are a must for any online casino that values ​​their reputation. Gambling is as attractive as it is insidious. Players may get carried away, lose control of their emotions, and spend large sums and too much time on the game.

To help our users avoid problems with growing excitement, we check if the casino offers and how it implements:

• Limits on the deposit.
• Limits on playing games.
• Minimum and maximum terms of limits.
• Self-exclusion of the player.
• Help from special organizations.

The player should be able to choose any of these options if they feel they cannot cope with the excitement. After all, the casino should provide its client with comfortable conditions for entertainment and leisure. It shouldn’t become the reason for financial problems. This is precisely what an honest establishment should be focused on, and we pay close attention to this aspect.

Summary

The creation and regular updates of the rating is not the final result we are striving for. The number of stars and the total score is just the tip of the iceberg showing the best of the best. You can find out the specifics, strengths, and weaknesses of each institution by reading its detailed review. Therefore, our experts draw up a detailed description of each casino on the list to make the game as comfortable and transparent as possible.