Lightning Box started collaboration with William Hill

The company Lightning Box Games, which specialises in the development of software for land and online casinos, as well as bookmakers, has entered into an agreement with William Hill. As a part of the contract, the slots of the Australian developer will be distributed in licensed online and offline points of the bookmaker in the UK.

In the framework of the deal, the supplier will provide the operator with games such as Silver Lion Deluxe, Panda Power Deluxe and a number of others. In total, these games will be delivered to more than 2,300 ground-based bets, which house about 9,000 slot machines, and this will happen in the second quarter of 2017. After that, the delivery of other games from the Lightning Box is planned.

The news about the beginning of cooperation was commented on by representatives of both companies. Here’s what Peter Causley, Managing Director of Lightning Box Games thinks about this:

“The signing of the agreement is the impetus for us to break into the UK market and we are pleased to create a quality product for William Hill users. Our games have gained popularity and earned a good reputation among players in Europe and the US, therefore we expect a similar result from the British market”.

He also stressed that the deal with the leading bookmaker provides an opportunity to provide multi-channel distribution of products through the operator in the mobile, online and retail sectors.

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Head of the William Hill Content Department Andrew Sackey was also pleased with the beginning of the cooperation:

“It is known that the software from Lightning Box Games is distinguished by its quality and high reputation, so we want to offer it to our players as soon as possible. We are pleased to sign the agreement and look forward to further cooperation with this developer”.

He stressed that he was looking forward to the first customer feedback on the games of the Australian manufacturer, and expressed his confidence in continuing the joint development of the market.

The Australian design studio for slot machines Lightning Box Games is based in Sydney. Game developers have a successful twenty-year experience of commercial production of video slots familiar to consumers in Europe, Australia, Asia, South and North America.